It was amazingly quick to download, install and get going. The whole process leaves you with an impression that it’s lightweight and efficient. Once you fire up the browser, it has a fresh feel about it, in addition to providing a fast browsing experience even when there are a good number of tabs open.

Most of us have loved Firefox since the day it saved us from Internet Explorer. It’s always surfed like a dream but in the last few months, it seems to have got more sluggish and even closed down a few times. When you have 20 to 30 tabs open across a few windows and your browser decides to crash, you tend to blame the browser, although you probably shouldn’t have that many open in the first place.

Like it or not, when a brand doesn’t keep up to it’s perfect past performance, such as Tiger Woods, there may be irreparable repercussions.

We’ll all still use FireFox but it has lost one of the ultimate pillars of its brand to us – namely, that ‘there was no need to look for an alternative’. When it crashes on you more than once, there’s a need.

Treat yourself to a new browser now:

You’ll see it for yourself in less than 5 minutes – Click here to download Opera (yes, it’s free!)

Opera Software also offers a range of other software and business solutions:

• Opera Mini 4.2
• Opera Unite
• Business Solutions
• Opera Mini 5 beta 2
• Opera Mobile for smartphones
• My Opera

About Opera Software

Opera started in 1994 as a research project inside Norway’s largest telecom company, Telenor. Within a year, it branched out into an independent development company named Opera Software ASA.

Today, Opera Software develops the Opera Web browser, a high-quality, multi-platform product for a wide range of platforms, operating systems and embedded Internet products – including Mac, PC and Linux computers, mobile phones and PDAs, game consoles, and other devices like the Nintendo Wii, DS, Sony Mylo, and more.

More: http://www.opera.com/

The answer appears to lie in specializing to target a particular segment of the market. In this case, it’s web hosting & related services for professional photographers and the growing market for DSLR hobbyists.

Here are some observations:

The Market – Web design, hosting and ecommerce services for pro and semi-pro photographers is a niche market that has massive potential as the digital photography industry grows with continual technological developments.

The Niche – By offering solutions that solve the inherent limitations which the free hosting providers operate under, these pro Photo Hosting services have addressed the needs of moderate to heavy duty photo storage users.

The Marketing – In looking through the list of features offered that free sites don’t, you’ll notice that technically, it’s nothing special. Marketing seems to be the fundamental driver.

The Branding – Brands are essential in influencing the consumer who is flooded with choices only a click away. The majority of their customers are probably paying for the service because of the superior offerings compared to the free hosts. However, much has to be said about the value of having a vertically focused brand that your niched audience can directly identify with and relate to.

Niche Marketing – Web hosting is one of the most innovative Internet-based businesses due to the highly competitive nature of the industry. By identifying a niche market, positioning a strong brand, and targeting their audience directly, the paid photo hosting companies are a good example of a Massive Niche marketing business in practice.

Now Go identify a niche, position yourself and target that audience!

What’s your niche?

The original title just yelled “Quelle Horreur!” to us and this is why we changed it to something a little more subtle to reflect our brand.

• Identity: ‘Niche Internet Marketing Business Opportunities’ is NOT what we want our brand to be all about or perceived to be.  Although lots of content in theblog will cover the topic of ‘making money online’ and internet bizopps, we wanted to have a greater breadth from the outset.
• Keywords: Scary keywords on their own, let alone in that combination. It’s probably wrong when all the keywords are too right, some SEO guy said.
• Positioning: We didn’t want to be another Internet Marketing blog or have the keywords ‘internet marketing’ in the title, nor ‘business opportunities’.

So, we improved it to ‘MassiveNames.com – Targeting profitable Niche Markets with a Massive Potential’ … vague, open-ended and possibly describes what we do.

Update: It’s since been refined to “Profitable Niche Markets with a Massive Potential”