MassiveNiche

Niche Marketing to Target Professional, Semi-Pro and Hobbyist Digital Photographers

Hosting solutions are a dime a dozen. So, how do paid photo hosting companies exist in an environment where there are so many free photo hosts such as PhotoBucket, Picasa and Flickr?

The answer appears to lie in specializing to target a particular segment of the market. In this case, it’s web hosting & related services for professional photographers and the growing market for DSLR hobbyists.

Here are some observations:

The Market – Web design, hosting and ecommerce services for pro and semi-pro photographers is a niche market that has massive potential as the digital photography industry grows with continual technological developments.

The Niche – By offering solutions that solve the inherent limitations which the free hosting providers operate under, these pro Photo Hosting services have addressed the needs of moderate to heavy duty photo storage users.

The Marketing – In looking through the list of features offered that free sites don’t, you’ll notice that technically, it’s nothing special. Marketing seems to be the fundamental driver.

The Branding – Brands are essential in influencing the consumer who is flooded with choices only a click away. The majority of their customers are probably paying for the service because of the superior offerings compared to the free hosts. However, much has to be said about the value of having a vertically focused brand that your niched audience can directly identify with and relate to.

Niche Marketing – Web hosting is one of the most innovative Internet-based businesses due to the highly competitive nature of the industry. By identifying a niche market, positioning a strong brand, and targeting their audience directly, the paid photo hosting companies are a good example of a Massive Niche marketing business in practice.

Now Go identify a niche, position yourself and target that audience!

What’s your niche?